Bedford Expo Free Workshops

 

BEDFORD EXPO FREE WORKSHOPS AND SPEED NETWORKING

10.00am  – Marketing Mysteries Unveiled

Mik Lewicki – Amber Light Digital 

Marketing is not: complex, expensive, and certainly not a dark art as many people perceive!  It does not have to involve ridiculous marketing costs, with no return on investment measures in place.

This workshop run by Mik will enlighten you by sharing –

  • Some of the absurd costs in markering and reveal the real price tag so that you don’t get conned
  • Insights into some marketing activities that businesses can do themselves to save money
  • Cover some hot topics e.g. choice of words for closing
  • Why we should be embracing the knowledge age we live in

Mik Lewwicki ran a marketing agency for 4 years, helping a couple hundred businesses establish their online presence before he sold this business and “retired” in 2015. But he didn’t rest for long and over the last couple of years he helped one company secure a deal with Luton Airport, and another increase its event turnover by over 20%. So Amber Digital was born as Mik cannot keep away from marketing!

You do not need to book this workshop but please turn up 5 minutes before the scheduled start time.

11.00am – FREE SPEED NETWORKING SESSION

You do not need to book this workshop but please turn up 5 minutes before the scheduled start time.

12.00pm  – Write your book or else!

                                          Mindy Gibbins-Klein – The Book Midwife & Panoma Press

Have you got a burning desire to write a book? Are you an expert in your industry and have knowledge that you know you need to share with the world! There is a book in everyone. In this session, you will learn

  • Why writing a book beats every other form of marketing for credibility
  • When writing a book can actually hurt your reputation and business
  • How to make your book work as hard for you as you do for it
  • How to create a significant income stream from your book

Mindy Gibbins-Klein MBA FRSA FPSA is an International Speaker and Executive Coach specializing in turning experts into thought leaders and published authors.  Mindy has authored and co-authored 9 books, including 24 Carat BOLD about which Seth Godin said, “This is the first thoughtful book I’ve seen on what it means to become a thought leader. Practical and inspiring at the same time.”  Her latest book The Thoughtful Leader challenges leaders to be more thoughtful in all senses of the word.

A native New Yorker, Mindy currently resides in the UK where she operates two businesses.  She is Founder & CEO of The Book Midwife®, an elite book coaching company, and Panoma Press, a cooperative publisher of business and personal development books.  Her TEDx talk “Sometimes You Need to Change Yourself to Be Yourself” has nearly half a million views, and it showcases Mindy’s passion for helping people from all under-represented groups to become leaders, and for all people to approach life more thoughtfully.

Mindy has an enviable list of more than 700 published clients who have become real thought leaders and successful authors.  She has been an international speaker for 25 years and has presented to and coached over 50,000 business executives and entrepreneurs in 18 countries on creating powerful content and thought leadership.  Her own online and offline content has been syndicated, licensed, and showcased worldwide.

As a regular media contributor, Mindy has been featured over 100 times in national and specialist press, radio and television over the past 10 years.  She is a regular contributor to the Huffington Post as well as executive media in several countries.