Start your Expo visit off with our breakfast networking event at 7.30am. A full cooked breakfast is served and we do an introductions round and a business card pass round. This will finish by 8.50am so is ideal for exhibitors too.
Cost to attend is £15.00 per person plus VAT.
Our guest speaker is Steve Lloyd and he will be sharing his top tips on Exhibition Mastery.
What is Exhibition Mastery? Exhibition Mastery is the set of skills and approaches that enables you to get the best of your exhibition spend. Most organisations focus on the management side of exhibiting. Managing the process of the stand, the marketing materials, the ‘giveaways’ and the logistics. Rarely do exhibitors give adequate thought to the whole process and in particular their people approach and often, exhibitors are left with a feeling that it wasn’t as good as they hoped. Exhibition Mastery provides all the approaches, skills and tips to make the best out of your exhibition even if the exhibition itself is not naturally busy. It is fundamentally about you taking responsibility for your stand and its results.
This topic taster session provides an overview of Exhibition Mastery including:
- How to ‘view’ your stand
- Stand do’s and don’ts (sounds obvious – but you would be surprised how many do the don’ts!)
- Engagement and qualification – using your sixth sense to maximise your time with your visitor.
- Being memorable – for the right reasons
- And more…
Steve Lloyd is the founder of SSP – Unlocking Potential and the creator of Exhibition Mastery. He has worked over 100 different exhibitions in different industry sectors. While he enjoys the challenge of the exhibition, he became increasingly frustrated at how people were behaving on the stand and wasting the opportunity that exhibitions provide and Exhibition Mastery was born.
SSP Unlocking Potential provides training and consultancy in Exhibition Mastery throughout the whole exhibition life cycle. For more information click here.